The Argentinian duo Gaucholadri, composed of designers Federico Calandria and Marcos Zerene, started some time ago a singular project which involves painting 100 pieces that will eventually lead to either a book project, exhibition or something that gives them the opportunity to compile the work done and the experiences related to the project.
Their work started in their hometown Mendoza, Argentina and brought them in 2013 to an extensive European tour. During this time they had the opportunity to meet local artists and do a series of interesting collaborations, with for example Spidertag and E1000.
With an enthusiastic and open attitude, creates Gaucholadri linguistically challenging pieces. They want to “express that Argentinian joke at other places and see if people understand it and laugh”. Since expressions are culturally tied to the land they were created in the message isn’t always logic for some of us, but the fun of it is still there and the experiment interesting in many ways. According to the artists, they sometimes start with a word that has and special meaning for them, others just the image.
Gaucholadri has recently completed the first part of this project and already painted their piece nr 51, this time in Argentina and in company of Nelio and Panama Club (last pic), Mañosa is a great word with so many meanings according to which country you belong to, “spoiled” is one of them.
They are also preparing a new exhibition in Buenos Aires next June in occasion of the World Cup 2014 and it will be based on their previous exhibition “Desperté con el gol” (something like “I woke up with the goal”) in Mendoza last year. Stay tuned!
Author: Fran
Founder and editor of Urbanite. Street Art lover who after the finishing her MA thesis on the Mexican and Norwegian muralist movement in the 1920-50s, developed a fascination for street art and graffiti that eventually led to collaborations with different art blogs, including the creation of this one.
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